Digital Entrepreneurship Expansion in Indonesian Agritech Startups

Abstract

The rapid advancement of digital technology has transformed entrepreneurship, including the agritech sector in Indonesia. This study examines the expansion of digital entrepreneurship among Indonesian agritech startups by analyzing five key drivers: market needs, technological innovation, government and policy support, financing, and farmer acceptance. A descriptive qualitative design was applied through a systematic literature review of academic publications, policy documents, and industry reports. Sources were selected based on relevance to agritech entrepreneurship and analyzed using qualitative content analysis to identify thematic patterns and gaps. Findings indicate that while startups have leveraged technology and policy support to expand rapidly, persistent challenges persist in accessing financing, farmer adoption, and supply chain integration. The study contributes by providing a holistic mapping of agritech entrepreneurship in Indonesia that integrates technological, institutional, and social perspectives—an approach that extends beyond prior studies, which have often examined these factors in isolation. Practical implications arise for both policymakers and startup founders. Policymakers should strengthen financing mechanisms, enhance rural digital literacy, and align regulations with innovation to accelerate digital transformation. Startup founders are encouraged to design inclusive business models that lower adoption barriers for smallholders and improve supply chain efficiency. Future research should address the limitations of this study by incorporating primary data collection methods, such as surveys and interviews, and employing comparative or longitudinal designs. Such efforts would enrich understanding of how digital entrepreneurship can foster sustainable and inclusive agricultural development.