The Influence of Social Capital on Sustainable Tourism Through Digital Literacy in Kebonagung Tourism Village

Abstract

Tourism is one of the sectors that plays a vital role in economic growth and regional development. Tourism not only generates economic revenue but also drives the growth of supporting industries, such as lodging, transportation, food and beverage, the creative economy, retail, and local businesses in the areas surrounding tourist destinations. This growth demonstrates that tourism is closely intertwined with the economic and social activities of the community. The research purpose is to test the conceptual model to see whether social capital improves the ability of digital literacy and sustainable tourism.This study examines the effect of digital literacy on sustainable tourism village development. A quantitative approach with a causal design was conducted with 44 sample of rural tourism entrepreneur in Kebonagung Tourism Village, and the data were analyzed using PLS. Social capital was assessed through digital literacy was assessed affecting sustainable tourism was evaluated across economic, social, cultural, and environmental. The research findings shows that digital literacy has a positive and significant value the influence on sustainable tourism village development. The results suggest that strengthening community digital capabilities enhances the sustainable tourism. This study highlights digital literacy as a strategic capability for strengthening the competitiveness and long-term sustainability of tourism village development.