Az Zahra NP, Chairy C. Influence of Live Streaming Characteristics on Continuance Intention to Shopping on TikTok. bmss [Internet]. 2023 Jul. 6 [cited 2026 Feb. 26];3(1):36-51. Available from: https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/642