1.
Aswirawan MYMSK, Fitri AD, Septiani W, Anggraini M, Chaniago DP. From Watching to Buying: A Netnographic Study of Impulsive Buying Behavior on TikTok and Shopee Live Shopping. bmss [Internet]. 2026 Oct. 7 [cited 2026 Oct. 10];6(2):95-101. Available from: https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/1130