Jumi, Jumi, Maria Gratia Pertiwi, Bagus Yuniato, Achmad Zaenuddin, and Suwardi Suwardi. “The Influence of Brand Positioning and Price Perception on Purchase Decisions of Instant Milk”. RSF Conference Series: Business, Management and Social Sciences 5, no. 1 (September 23, 2025): 125–134. Accessed October 7, 2025. https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/929.