JUMI, Jumi; PERTIWI, Maria Gratia; YUNIATO, Bagus; ZAENUDDIN, Achmad; SUWARDI, Suwardi. The Influence of Brand Positioning and Price Perception on Purchase Decisions of Instant Milk. RSF Conference Series: Business, Management and Social Sciences, [S. l.], v. 5, n. 1, p. 125–134, 2025. DOI: 10.31098/bmss.v5i1.929. Disponível em: https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/929. Acesso em: 14 apr. 2026.