NOVIANTI, Dewi; SUSANTA, Susanta; INDARWANTA, Didik. How AI Adoption Transforms Technology Acceptance into Online Purchase Behavior: An Integrated UTAUT–Technology Acceptance Model. RSF Conference Series: Business, Management and Social Sciences, [S. l.], v. 6, n. 2, p. 179–189, 2026. DOI: 10.31098/bmss.v6i2.1140. Disponível em: https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/1140. Acesso em: 10 oct. 2026.