ASWIRAWAN, Maria Yosefina Meinadia Sekar Kinanti; FITRI, Annisa Diyan; SEPTIANI, Winda; ANGGRAINI, Maya; CHANIAGO, Deosa Putra. From Watching to Buying: A Netnographic Study of Impulsive Buying Behavior on TikTok and Shopee Live Shopping. RSF Conference Series: Business, Management and Social Sciences, [S. l.], v. 6, n. 2, p. 95–101, 2026. DOI: 10.31098/bmss.v6i2.1130. Disponível em: https://proceeding.researchsynergypress.com/index.php/rsfconferenceseries1/article/view/1130. Acesso em: 10 oct. 2026.