Effendi, M. I., Sugandini, D., Saputra, R., Arundati, R., & Purnama, R. F. (2025). Reframing MSME Competitiveness: Integrating Digital Transformation, Customer-Centric Value, and Green Innovation for Sustainable Advantage. RSF Conference Series: Business, Management and Social Sciences, 5(2), 570–579. https://doi.org/10.31098/bmss.v5i2.1078