Oetomo, H., Arundati, R., Rahatmawati, I. and Purnama, R.F. 2025. Understanding Green Purchase Intention through Theory of Planned Behavior and Norm Activation Theory. RSF Conference Series: Business, Management and Social Sciences. 5, 2 (Oct. 2025), 59–68. DOI:https://doi.org/10.31098/bmss.v5i2.946.