Adaptation Strategies of Collective Management Institutions in Facing Digital Disruption in The Creative Industry

Abstract

Digitalization has brought significant disruption to the creative industry, including in Indonesia. This change challenges Collective Management Organizations (CMOs) to adapt their strategies for managing copyrights and royalty distribution in the digital era. This study aims to examine the adaptation strategies implemented by CMOs in Indonesia in response to digital disruption, with a specific focus on the music sector. The research employs a qualitative method with a case study design. Data were collected through in-depth interviews, Focus Group Discussions (FGD), participatory observation, and document analysis. The findings indicate that CMOs face significant challenges in terms of operational efficiency, transparency, and fairness in royalty distribution. To address these challenges, CMOs have adopted digital technologies and developed more efficient management systems. The contribution of this study is to provide insights into how CMOs can effectively adapt to digital disruption, which could serve as a guide for future policy and strategy development.