Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

Authors

  • Kartika Ayu Ardhanariswari Department of Communication Science, FISIP UPN "Veteran" Yogyakarta,
  • Krisnandini Wahyu Pratiwi Departments of Management FEB UPN "Veteran" Yogyakarta,

DOI:

https://doi.org/10.31098/bmss.v1i4.360

Keywords:

Borobudur, collaborative, pentahelix,

Abstract

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

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Published

2021-10-20

How to Cite

Ardhanariswari, K. A. ., & Pratiwi, K. W. . (2021). Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination. RSF Conference Series: Business, Management and Social Sciences, 1(4), 150–161. https://doi.org/10.31098/bmss.v1i4.360