Challenges of Adopting Technological Innovations in Start-Up SMEs in Sleman

Authors

  • Agus Sukarno Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Yuni Istanto Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Gunawan Nusanto Department of Mining Engineering, Universitas Pembangunan Nasional “Veteran”Yogyakarta
  • Iwan Kresna Setiadi Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Nuruni Ika Kusuma Wardani Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta

DOI:

https://doi.org/10.31098/bmss.v1i3.349

Keywords:

technological competence, political competence, prior start-up experience

Abstract

The Covid-19 pandemic has destroyed many SMEs throughout Indonesia, even in Sleman. This study aims to test the product innovation model on start-up SMEs in Sleman in overcoming the challenges of digital transformation. The technology analyzed in this study is digital technology in start-up SMEs for product marketing and creating new innovative products. The population in this study were all start-up SMEs in Sleman. Sampling using purposive sampling. The number of samples in this study was 75 respondents. This study uses a respondent survey approach. The data analysis technique used qualitative and quantitative analysis. Qualitative analysis was conducted to create a cluster map of the distribution of start-ups and technology clusters used by start-ups in Sleman. Quantitative analysis is used to test the product innovation model at start-ups in Sleman.

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Published

2021-10-20

How to Cite

Sukarno, A. ., Istanto, Y. ., Nusanto, G. ., Setiadi, I. K. ., & Wardani, N. I. K. . (2021). Challenges of Adopting Technological Innovations in Start-Up SMEs in Sleman. RSF Conference Series: Business, Management and Social Sciences, 1(3), 365–374. https://doi.org/10.31098/bmss.v1i3.349