Innovation as A SME Recovery Strategy during The Covid-19 Pandemic in Yogyakarta

Authors

  • Abdul Ghofar Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Mohammad Irhas Effendi Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Muhamad Kundarto Department of agrotechnology, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Bunga Alfausta Amallia Department of Management, Universitas Gadjah Mada
  • Trisna Adisti Department of Information System, Universitas Pembangunan Nasional “Veteran” Yogyakarta

DOI:

https://doi.org/10.31098/bmss.v1i3.328

Keywords:

Competitive Strategy, SME Performance, Innovation, Adoption of e-commerce

Abstract

The COVID-19 widespread has hurt all economies around the world. In this context, it is hoped that many SMEs will implement a new normal strategy pattern that requires changes in business and management after the pandemic. This research aims to present a multidisciplinary methodological approach to guide SMEs in innovating products for new markets and utilizing limited resources with appropriate strategies. The results showed that. In Yogyakarta, Indonesia, the SME industrial sector prefers a differentiation strategy over cost advantage to drive SME performance. This sector has introduced the practice of using e-commerce which has initially been to reduce production costs to be unique innovations in the market with unique or different products and services offered by companies and improve the performance of SMEs.

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Published

2021-10-20

How to Cite

Ghofar, A. ., Effendi, M. I. ., Kundarto , M. ., Amallia, B. A. ., & Adisti, T. . (2021). Innovation as A SME Recovery Strategy during The Covid-19 Pandemic in Yogyakarta. RSF Conference Series: Business, Management and Social Sciences, 1(3), 268–276. https://doi.org/10.31098/bmss.v1i3.328

Issue

Vol. 1 No. 3 (2021): LPPM UPN “VETERAN” Yogyakarta Conference Series 2021 – Economy and Business Series

Section

Articles