The Effect of Moderate Organizational Collectivism on Entrepreneurship Orientation and Interactions on SME Innovation Performance

Authors

  • Mohammad Irhas Effendi Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Agus Sukarno Department of Management, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Gunawan Nusanto Department of Mining Engineering, Universitas Pembangunan Nasional “Veteran” Yogyakarta
  • Bunga Alfausta Amallia Departement of Management, Universitas Gadjah Mada
  • Trisna Adisti Department of Information System, Universitas Pembangunan Nasional “Veteran” Yogyakarta

DOI:

https://doi.org/10.31098/bmss.v1i3.327

Keywords:

Entrepreneurial Orientation, Interaction Orientation, Organizational Collectivism, Innovation Performance

Abstract

This study aims to examine the relationship between Entrepreneurial Orientation (EO) and Interaction Orientation (IO) market approaches in developing countries. This study uses two market methods using a survey approach. This study collects data from 110 SMEs in Yogyakarta and analyzes it using PLS. Research findings indicate that EO and IO have a beneficial impact on innovation performance. The impact of EO and IO on business innovation performance was not found to be moderating in this study. Research findings support strategic planning by recommending that managers focus on two market approaches to increase innovation success.

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Published

2021-10-20

How to Cite

Effendi, M. I. ., Sukarno, A. ., Nusanto, G. ., Amallia, B. A. ., & Adisti, T. . (2021). The Effect of Moderate Organizational Collectivism on Entrepreneurship Orientation and Interactions on SME Innovation Performance. RSF Conference Series: Business, Management and Social Sciences, 1(3), 259–267. https://doi.org/10.31098/bmss.v1i3.327

Issue

Vol. 1 No. 3 (2021): LPPM UPN “VETERAN” Yogyakarta Conference Series 2021 – Economy and Business Series

Section

Articles