A Maqasid-Based Framework for Digital Halal Tourism: Evidence from Jakarta's Multi-Stakeholder Ecosystem

Abstract

This study develops an Islamic economic framework for digital halal tourism grounded in Maqasid al-Shariah, addressing the need for ethically governed tourism development in global cities. While existing halal tourism studies largely emphasize market segmentation and service compliance, they have given limited attention to integrating Islamic economic principles, digital transformation, and multi-stakeholder governance. Employing a sequential mixed-methods approach, this research combines qualitative insights from focus group discussions and in-depth interviews with key stakeholders, including academics, ulama, Islamic educational institutions, and Muslim entrepreneurs, combined with quantitative analysis of survey data (N=134). The findings indicate that maqasid-based governance significantly enhances digital readiness, therby strengthening stakeholder collaboration and positively influencing digital halal tourism development outcomes. The study proposes and empirically supports a Jakarta Digital Halal Tourism Framework, demonstrating that sustainable digital halal tourism requires ethical-economic alignment, digital capability, and coordinated quad-helix collaboration. This framework offers practical implications for policymakers and stakeholders in Muslim-majority global cities seeking to develop value-based digital tourism ecosystems.