The Study on Corporate Social Responsibility Affects Innovative Behavior


  • Huang Chi-fen Feng Chia University
  • Lin Jer-Yan Feng Chia University



Cultural Characteristics, Creating Shared Value, Corporate Social Responsibility, Innovative Behavior


Corporate social responsibility has received increasing necessary attention from scholars and practitioners in recent years. Businesses are expected to play the role of a corporate citizen in the community to obtain more substantial benefits. Corporate social responsibility has become an international tendency, Corporate Social Responsibility plans should identify the most necessary strategic value in several areas, and find out the topics of most Creating Shared Value, while the creation of social well- being, enhance their competitive advantage, will probably be a vital factor in the company’s future of success. The 262 effective questionnaires were adopted in this study. The results of the study found that the Creating Shared Value has a significantly positive effect on Corporate Social Responsibility, the Corporate Cultural Characteristics is positively significant to Corporate Social Responsibility, and Corporate Social Responsibility has a significant positive effect on Innovative Behavior.


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