Study Of Added Value Differentiation Of Peranakan Etawa (PE) Goat Milk Products On Agro-Industry In Pakem District Sleman Regency

Authors

  • Dwi Aulia Puspitaningrum Universitas Pembangunan Nasional Veteran Yogyakarta
  • Liana Fatma Leslie Pratiwi Universitas Pembangunan Nasional Veteran Yogyakarta
  • Alit Istiani Universitas Pembangunan Nasional Veteran Yogyakarta

DOI:

https://doi.org/10.31098/ess.v1i1.118

Keywords:

Added Value, Feasibility, Goat Milk, Peranakan Etawa (PE), Product differentiation, Sleman.

Abstract

This research aims for 1) knowing the great added value of differentiation of goat milk products Peranakan etawa, (PE), 2) Analyzing the feasibility of the business processed goat milk Peranakan etawa (PE). The basic method is used by the descriptive method. This method of conducting research uses a case study method located in Sleman Regency precisely at the one of the Agroindustry namely The  Agricultural and Rural Training Center of Etawa Goat Farm (P4S - BPKE) which produces processed goat's milk into and  (3) derivative products namely milk powder, yogurt, and ice cream. The method of determining respondents uses the purposive sampling method. The types and data sources used are primary data with methods data collections are closed by interviews, observations, and recording. Analysis techniques used to analyze the large value-added differentiation of goat milk products Peranakan etawa (PE) used Hayami method and feasibility of processed goat milk business Peranakan ettawa used the Revenue Cost ratio. The results of the study showed that: 1) Value-added differentiation of goat milk products Peranakan etawa (PE)  has generated positive added value. The added value of ice cream is greater than milk powder and yogurt. 2) The Feasibility of processed goat's milk Peranakan etawa (PE)  ice cream, milk powder, and yogurt are profitable or feasible to be developed, with the highest feasibility is in ice cream products. 

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Published

2020-10-27

Issue

Vol. 1 No. 1 (1): October 2020

Section

Articles

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