The Moderating Role of The Strategy Type in The Relationship Between Entrepreneurial Orientation and Learning Orientation SME’s
DOI:
https://doi.org/10.31098/ebs.v1i1.82Keywords:
Entrepreneurial Orientation, Learning Orientation, and Company StrategyAbstract
This research was conducted to analyze the influence of moderating role the type of strategy on the relationship between entrepreneurial orientation and learning orientation SMEs. Respondents were 141 SMEs. Data from the survey results with respondents were analyzed using Partial Least Square-Structural Equation Modeling-Multigroup. The result is a positive influence of entrepreneurial orientation on learning orientation, and there is no significant strategic typology of Miles and Snow, namely defenders, prospectors, and reactors, with the most defenders' strategies to moderate the greatest influence of entrepreneurial orientation on learning orientation at SMEs.References
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