The Moderating Role of The Strategy Type in The Relationship Between Entrepreneurial Orientation and Learning Orientation SME’s


  • Mohamad Irhas Effendi Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Usep Suteja Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
  • Bunga Alfausta Amallia Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia



Entrepreneurial Orientation, Learning Orientation, and Company Strategy


This research was conducted to analyze the influence of moderating role the type of strategy on the relationship between entrepreneurial orientation and learning orientation SMEs. Respondents were 141 SMEs. Data from the survey results with respondents were analyzed using Partial Least Square-Structural Equation Modeling-Multigroup. The result is a positive influence of entrepreneurial orientation on learning orientation, and there is no significant strategic typology of Miles and Snow, namely defenders, prospectors, and reactors, with the most defenders' strategies to moderate the greatest influence of entrepreneurial orientation on learning orientation at SMEs.


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