The resistance of social media adoption to SMEs in Yogyakarta: Exploratory Study


  • Dyah Sugandini Universitas Pembangunan Nasional Veteran Yogyakarta
  • Mohamad Irhas Effendi Universitas Pembangunan Nasional Veteran Yogyakarta
  • Yuni Istanto Universitas Pembangunan Nasional Veteran Yogyakarta



adoption resistance, attitudes, manager support, organizational readiness, knowledge


This study explores the instruments used to measure the resistance to social media adoption in Yogyakarta SMEs. A survey of 100 respondents was conducted on SMEs using a questionnaire. Data analysis using SEM-PLS. This study's results indicate that the instruments used to measure organizational readiness, top manager knowledge, maximum manager support, and attitudes have good validity and reliability. Another researcher can use this study's results for further research related to adoption resistance SMEs.


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