The resistance of social media adoption to SMEs in Yogyakarta: Exploratory Study
Keywords:adoption resistance, attitudes, manager support, organizational readiness, knowledge
AbstractThis study explores the instruments used to measure the resistance to social media adoption in Yogyakarta SMEs. A survey of 100 respondents was conducted on SMEs using a questionnaire. Data analysis using SEM-PLS. This study's results indicate that the instruments used to measure organizational readiness, top manager knowledge, maximum manager support, and attitudes have good validity and reliability. Another researcher can use this study's results for further research related to adoption resistance SMEs.
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