Skill Empowerment for Crafts SMEs Managers in Facing Digital Marketing Demands (Case Study in Keparakan, Yogyakarta, Indonesia)


  • Istiana Rahatmawati Universitas Pembangunan Nasional Veteran Yogyakarta
  • Yuni Istanto Universitas Pembangunan Nasional Veteran Yogyakarta
  • Djoko Prasetyo Adi Wijaya Universitas Pembangunan Nasional Veteran Yogyakarta
  • Emmy Nur Hayati Universitas Pembangunan Nasional Veteran Yogyakarta



handicraft SMEs, improving product quality, and digital marketing


Keparakan has made achievements up to the national level in various competitions' global potential. Leather handicraft products have been able to penetrate international markets such as America, Japan, Germany, and Korea. Small-scale home industries are flourishing and proliferating in recent years. There are no less than 30 handicraft business units that absorb a workforce of around 160 people. The object of community service is the UKM Association in the Keparakan area of Yogyakarta. The purpose of this community service program is to improve the skills of SME voters and employees in facing digital marketing, both in the fields of marketing, operations, and human resources. The method used is assisting in doing digital marketing, creating quality products, and assisting in improving Human Resource soft skills. This service is important because craft SMEs are very much affected by the COVID-19 crisis, so they must be empowered to be strong in facing the power of mastery of the internet and digital technology


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