Trust, Perceived Usefulness, Perceived Ease of Use and Attitudes on Online Shopping

Authors

  • Slamet Nuryanto Universitas Pembangunan Nasional Veteran Yogyakarta
  • Dyah Sugandini Universitas Pembangunan Nasional Veteran Yogyakarta
  • Winarno Winarno Universitas Pembangunan Nasional Veteran Yogyakarta

DOI:

https://doi.org/10.31098/ebs.v1i1.53

Keywords:

Trust, PU, PEOU, Attitude, Intention to buy

Abstract

This study aims to analyze the effect of Trust, Perceived Usefulness, Perceived Ease of Use, and Attitudes Towards Intention to Buy on Online Shopping. Respondents in this study are students who are still active in college at the college in Yogyakarta, Indonesia. The phenomenon behind this research is that TrustTrust in online shopping in Indonesia is still the main reason for complaints from customers who shop online. However, on the other hand, although TrustTrust in online spending has increased, online purchases have also increased. So this research is one of them conducted to justify whether there is an influence of TrustTrust on online purchase intentions. The number of samples in this study was 200 respondents. The data analysis technique used is path analysis using PLS-SEM. The results of the study showed that all proposed hypotheses were accepted.

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Published

2020-10-25

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Vol. 1 No. 1 (1): October 2020

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