Human Resources Readiness, Capital and Marketing on The Performance of UMKM on Pajangan, Bantul

Authors

  • Sri Kussujaniatun Universitas Pembangunan Nasional Veteran Yogyakarta
  • Anis Siti Hartati Universitas Pembangunan Nasional Veteran Yogyakarta

DOI:

https://doi.org/10.31098/ebs.v1i1.51

Keywords:

human resources, capital, marketing, the performance of UMKM

Abstract

The purpose of this study was to determine the influence of several variables in influencing the performance of UMKM in running a business and innovating. This research method uses surveys, interviews, and questionnaires. The analysis model used is multiple regression, to analyze the influence of human resources as measured by the level of education, motivation, mastery of technology in product innovation, then aspects of business capital which are measured from bank loan assistance, non-bank loans, equipment assistance, and raw materials, as well as the marketing aspect measured from the wooden batik products marketed according to the needs of the community, the price determined by wooden batik UMKM according to the quality of the product, promotions carried out by wooden batik UMKM, adequate workplaces, the impact on the performance of UMKM. The implementation of the results of this research is that it is necessary to empower the community through training and mentoring of wooden batik craftsmen, especially training to improve the quality of human resources both in terms of product design and product innovation, and training in financial aspects and digital marketing in order to improve the performance of batik crafters of UMKM. Wood in Krebet Village, Pajangan District, Bantul

References

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Published

2020-10-25

Issue

Vol. 1 No. 1 (1): October 2020

Section

Articles

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