Attractiveness, Motivation, Image, and Quality on Loyalty

Authors

  • Usep Suteja Universitas Pembangunan Nasional Veteran Yogyakarta
  • Dyah Sugandini Universitas Pembangunan Nasional Veteran Yogyakarta
  • Yuni Istanto Universitas Pembangunan Nasional Veteran Yogyakarta

DOI:

https://doi.org/10.31098/ebs.v1i1.48

Keywords:

Attractiveness, image, motivation, quality, and Loyalty

Abstract

The loyalty model on this study proposed to explore the relationship of Attractiveness, motivation, destination image, destination quality, positive attitude, intention to revisit, intention to recommend, and word of mouth communication. This study uses a survey of 250 respondents of domestic tourists and international tourists who visit heritage tourism in the Special Region of Yogyakarta. Data analysis techniques use Structural Equation Modeling. The results of this study indicate that the initial model proposed has not been accepted because the model fit test was not fulfilled. Furthermore, the model is modified by adding a path from the motivation to revisit intention and eliminating the two paths that are not significant. The result is that the model is acceptable. So that the modified loyalty model can be accepted, the modification model is showing by the relationship between motivation, destination quality, attitude, revisit intention, intention to recommend, and word of mouth.

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Published

2020-10-25

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Vol. 1 No. 1 (1): October 2020

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