The Application of Technology Acceptance Models SMEs in Sleman


  • Yuni Istanto Universitas Pembangunan Nasional Veteran Yogyakarta
  • Istiana Istiana Rahatmawati Universitas Pembangunan Nasional Veteran Yogyakarta
  • Bunga Alfausta Amallia Universitas Pembangunan Nasional Veteran Yogyakarta
  • Trestina Ekawati Universitas Pembangunan Nasional Veteran Yogyakarta
  • Trisna Adisti Universitas Pembangunan Nasional Veteran Yogyakarta



SMEs, Digital Marketing, Tam Model


In this era, economic growth is getting faster because of the use of technology, technology drives it, but there is a gap between big and small businesses due to differences in opportunities to participate and develop digital marketing strategies. SMEs are expected to help the economic growth of a country. The purpose of this study is to explore the use of technology by small businesses by investigating their belief that technology is easy to use and can help the performance of SMEs so that they use the technology. The data that has been collected is then analyzed by several tests, namely the validity test and reliability test meanwhile. The data analysis technique used to answer the hypothesis is descriptive statistical analysis and Partial Least Square (PLS) using the SmartPLS 3.2.8 software program. The results of this study indicate that Perceived Usefulness, Perceived Ease Of Use, attitude affect Behavior Intention to Use SMEs in Sleman.


Aboelmaged, M. A. & Gebba, T.R. (2013). Mobile banking adoption: an examination of the technology acceptance model and theory of planned Behavior, International Journal of Business Research and Development, 2(1), 35‐50.

Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, NI & Mohd Shuib, NL. (, 2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3): 570-588.

Ajzen, I. And Fishbein, M. (1980). Understanding Sikaps and Predicting Social Behavior. Englewood Cliffs, New Jersey: Prentice-Hall.

Cope, J. (2005), "Toward a dynamic learning perspective of entrepreneurship," Entrepreneurship

Davis, FD; Bagozzi, RP dan Warshaw, PR. (1989). "Penerimaan Pengguna Teknologi Komputer: Perbandingan Dua Model Teoritis," Ilmu Manajemen, (35: 8), hlm. 982-1003.

Durkin, M., McGowan, P. & McKeown, N. (2013). Exploring social media adoption in small to medium-sized enterprises in Ireland. Journal of Small Business and Enterprise Development, 20(4): 716–734.

Fishbein, M. dan Ajzen, I. (1975) Sikap Percaya, Intensi dan Perilaku: Pengantar Teori dan Penelitian, Addison-Wesley, Membaca, MA..

Ghozali, Imam. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Squares (PLS). Edisi 4. Badan Penerbit Universitas Diponegoro. Semarang.

Hajli, M., (2012) Social Commerce Adoption Model, in Proceedings of the UK Academy of Information Systems Conference: Oxford University.

Hartono, J. (2007). Sistem informasi keperilakuan. Penerbit Andi. Yogyakarta

Lacka, E. and Chong, A. (2016), “Usability perspective on social media sites’ adoption in the B2B context”, Industrial Marketing Management, Vol. 54, pp. 80-91.

Ramayah, T dan M.C. Lo. (, 2007). Impact of shared beliefs on perceived usefulness and ease of use in the implementation of an enterprise's resources planning system. Management Research News 30 (6): 420-431.

Rogers, E.M. (2003). Diffusion of Innovations (5th ed.). New York: Free Press

Simamora, (2004), Manajeman Sumber Daya Manusia ,Yogyakarta, Edisi III, Aditama Media

Spacey, R, A.Goulding, dan I. Murray. (, 2004). Exploring the attitudes of public library staff to the internet using TAM. Journal of Documentation 60 (5): 550-564.

Sugiyono, P. D. (2013). Metode Penelitian Administratif. Bandung: Alfabeta.Theory and Practice, Vol. 29 No. 4, pp. 373-397.