Analysis of Consumer Data in Diff’s Reflexology with Tableau Method


  • Desi Andriani Program Studi S1 Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom
  • Kristina Sisilia Program Studi S1 Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom



data analysis, preferences, Diff’s Reflexology, Tableau


Data management is essential in a company even though it has not an easy process. Diff’s Reflexology still records data on consumer data manually and already has data records of each patient that has been treated with various existing treatments. Diff’s Reflexology still has problems in terms of effectiveness and efficiency because it still records it manually. The lack of efficacy is indicated by the amount of consumer data that has been lost since the first Diff’s Reflexology was established. This research aims to produce useful information so that Diff's Reflexology can increase its effectiveness and efficiency. Data analysis in this study was carried out using the Tableau application, and the research method used was a qualitative research method with a descriptive approach. The results showed that in the last three quarters in 2019, the type of Massage treatment was the highest type of treatment for both male and female consumers. The number of male consumers in Diff's Reflexology was more per month compared to female consumers who are in the fourth quarter of 2019 has 624 male consumers and 366 female consumers. It was found that the productivity of the therapists was different from both male and female therapists, and massage treatment was the highest gross income source with a total of 65 million rupiahs for three quarters.


Akbar, R., Soniawan, A., Dinur, R., Adrian, J., Azim, R., & Zikri, A. (2017). Implementasi Business Intelligence untuk Menganalisis Data Persalinan Anak di Klinik Ani Padang dengan Menggunakan aplikasi Tableau Public. JOIN | Volume 2 No.1 | Juni 2017, 20-24.

Cahyana, R. J. (2019, Oktober 31). Fungsi dan Peranan Teknologi Informasi (Aplikasi/Software) Bagi Perusahaan. Retrieved from Kompasiana:

Jones, J., Thompson, P., Irvine, K., & Leslie, S. J. (2011). Specific Hemodynamic Effects of Reflexology. Department of Nursing & Midwifery Stirling University, Center for Health Science Old Perth Road, Inverness, IV2 3JH.

Lupiyoadi, R. (2014). Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.

Milligan, J. N. (2019). Learning Tableau 2019: Tools for Business Intelligence, data prep, and visual analytics, 3rd Edition. Birmingham: Packt Publishing.

Moleong, L. J. (2007). Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya,.

Nazir, M. (2015). Metode Penelitian. Bogor: Ghalia Indonesia.

Rud, O. P. (2009). Business Intelligence Success Factors. Hoboken, N.J: Wiley & Sons.

Stackowiak. (2007). Oracle Data Warehousing and Business Intelligence Solutions. Indianapolis: Wiley.

Turban, E., Sharda, R., Delen, D., & King, D. (2011). Business Intelligence A Managerial Approach. New Delhi: Prentice-Hall.